Blockchain Marketing

Blockchain Marketing

Blockchain Marketing

Blockchain Marketing

Framework:

The blockchain market is cluttered, complex and filling up very quickly. The challenge is to gain credibility by being the first to reach customers/ markets with a clear and consistent message. Because blockchain companies have to create their own market powerful marketing is as important as a refined product.  
 

What we do:

We are marketeers who use two years of blockchain expertise to generate a clear proposition and go to market strategy. With this you can generate traction through customer relations built on trust and credibility.

Framework:

The blockchain market is cluttered, complex and filling up very quickly. The challenge is to gain credibility by being the first to reach customers/markets with a clear and consistent message. Because blockchain companies have to create their own market powerful marketing is as important as a refined product.

  

What we do:

We are marketeers who use 2 years of blockchain expertise to generate a clear proposition and go to market strategy. With this you can generate traction through customer relations built on trust and credibility.

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Strategy & Consulting

We have developed extensive knowledge about Blockchain over the past two years. We help to find the right strategies for company set-ups, positioning, launches, campaigns, processes, events, etc. We have successfully set-up and consulted ICOs. Our scope included everything necessary in the process, such as Whitepaper editing, Token Economy definition, Legal guidelines and 360° Marketing execution. Since then more Blockchain Start-Ups consulted our services. We are skilled in trusted tools, have great visions and enter with an objective perspective, combined with our 25years+ management experience.

Media Management

Paid-, Earned- and Owned Media need to harmonize in an orchestrated way. We make sure that money flows into the right channels and spendings are permanently optimized to generate the highest ROI. At the same time, we push the word of mouth and make sure, it is covered in the media and organic traffic is generated to the maximum. The blockchain is a very specialized topic with selective target groups. To craft and execute a proper plan is therefore essential. Spending media budget without proper channel planning will result in ineffective media outcome very quickly. Influencers can be found in our network and acquired with the right connections.

Branding & Design

We have created, developed and established strong and successful brands in the Blockchain ecosystem. We know how brands fit products, how it should look like, what to consider and how to keep it consistent (guidelines). With blockchain being a technically innovative, but very complex topic it is crucial to creating a brand identity that speaks for itself.
We have awarded designers of different disciplines (web/app, logo/CI, industrial) within our network. When working with you, we will take care of your Brand and Marketing Audits, Consumer Research, check your Target Segmentation, prepare Company/ Brand Positioning and run Campaigns.

Social Media & Content Management

Handling Facebook, Instagram, Twitter, LinkedIn, Telegram, Discord, Reddit etc. in a business sense requires accurate content planning and management. First to select the channels you are using and then actively feeding them with targeted content is important. At the moment, Blockchain is not a mass audience topic yet. This implies that the Blockchain audience hangs out in different spaces and is more content driven compared to other audiences. In General, Social Media Channel Management means that your messages need to be planned in a proper content plan in a calendar, created in a professional way, placed at the right time, monitored to potentially react, and pushed if necessary. We have learned from the best and work with the best.

Market growth

The audience for Blockchain related products is quite different compared to other industries. They are more tech-interested, hang around in different channels, are not so susceptible to marketing channels and messages. It is crucial to build trust over time and gain trust within relevant communities as well as being endorsed by acknowledged opinion leaders. Reach is generated via Meetups/ Summits, Airdrops, Bounty Programs, or viral powerful appearances. We understand and operate in these channels and are well connected within the industry across borders. This involves collecting, analysing and using the right data, optimizing workflows, utilizing relevant social media channels as the right marketing weapon, stretching Google to its limits and many other powerful tricks.

Blockchain Marketing Plans

Blockchain Marketing
Plans


One Size fits all doesn’t reflect our approach when it comes to solving your business challenges with you.

We have designed special packages to help you and your brand getting the
(re-)shape that is necessary to reach the right, defined audience.

Take a look, if the below packages meet your requirements, or touch base with us for an individual solution.

Gain Insights

Brand and Marketing Audit
Competitive Brand Analysis
Analysis of existing Marketing Activities/Strategy
Analysis Social Media/Digital Channels (Business, Crypto/Blockchain Channels, News, Lifestyle)
SWOT Analysis
Workshop
3h

from € 2.000,-

Get Ready for Your Market

Get Ready for your Market

Get Ready for your Market

GAIN INSIGHTS PACKAGE
+
Consumer Insights
Consumer Research
Target Segmentation
Target Consumers Description / the “Ideal Customer”
Company/Brand Positioning and Strategy
Story, Brand Pyramid, Brand Personality, Brand Promise, Strategic Priorities, Key Initiatives, Topline Goals
Development Creative Brief
Action Brief
Communication Channels
Content & Marketing Plans to reach out to Blockchain community (Reddit, Medium, Publishing platforms, Telegram, etc.)

from € 6.000,-/month
estimated duration: 2 month

Stay Ahead in the Market

GAIN INSIGHTS PACKAGE
+
Revisit Company Brand Positioning and Strategy
Marketing Strategy
Focus Areas
Communication Channels
Milestone Plan
Execution Plan
Communication Channels
Community Management, Content Planning, Leveraging Network Effects, Ambassador Management
Social Media Channel Management / SEO /SEM / Digital Campaigning

from € 3.500,-
(depending on exact needs)

Get it Done

Depending on your own marketing resources, we deliver turn key marketing, essential for growing your business.

We step in as your business needs it, as advisors or also take on marketing executive roles.

Customized: can be a mixture of equity and cash. Our Standard Hourly Rate: € 200,-/hour

SEO Package

Get Ready for your Market

Get Ready for your Market

Status Analysis
SEO Activities Catalogue
SEO Implementation
Content Creation/Publishing
Link Building (external sources)
Crosslink Content with Social Media
Select relevant Keywords
Add Keywords in Product Descriptions

from € 1.000,-/month

Social Media Package

Social Media Management of 2-3 Channels
Create monthly Content Plan
Execute Posts
Create & Execute Campaigns

from € 1.500,-/month

NEVER
BEEN
BEFORE


Contact
+43 1 3105555
hello@neverbeenbefore.com

Austria
Berggasse 5,

1090 Vienna
Austria

The Netherlands
Van Oldenbarneveldtstraat 96A

1052 KH, Amsterdam 
The Netherlands